Open Library
The campaign encourages 18-30 year olds to read Penguin books, particularly first edition books/audiobooks. In celebration of Penguin’s 85th anniversary, ‘Open Library’ gives you access to the first edition books that were published in the year you were born, so the story is personal to you.
Below I created a minute long motion graphic advert that explains how the campaign works.
Alongside the motion graphic, I created two instagram adverts for the campaign. Each one promotes the campaign’s slogans ‘Claim your story’ and ‘What was your first edition?’