Elite Eyewear is a bright and bold eyewear brand.
This was my answer to a brief by @briefclub on Instagram, the brief was to create a logo and shopping bag design for a french eyewear brand.
I wanted the brand to be bright and bold, in colour and in the use of typography and pattern.
‘I am elite’ was the strapline of the brand, highlighting that you are wearing a high-end brand that focuses on not only the fashion element of the glasses, but uplifting the self confidence of their customers.
The dots used and grid patterns were a representation of The Amsler grid used in opticians.
